Wed 21 May 2008
A Girlfriend-Friendlier Gears of War
Posted by Asif under News
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A lot has changed in the videogame industry between Cliff Bleszinski’s work on Jazz Jackrabbit, a game about a large jackrabbit in space shooting things with a giant gun, and his current work on Gears of War 2, a game about a large man in space shooting things with a giant gun. The demographic of the game playing public has expanded and CliffyB (his hip-hop name from the mean streets of Usenet) plans to exploit that.
In an interview with Wired he revealed that one of the goals of the newest Gears of War is to “make it more girlfriend-friendly.” However, earlier, in the same interview, when asked what was new and exciting about the sequel, Bleszinski replied, “It’s being able to chainsaw Locusts from behind. In the taint.”
Asked to elaborate, he said, “You actually flip the chainsaw over and you go taint to throat, and you cut them in half that way.”
When considering this detail in light of making the game more “girlfriend-friendly”, two thoughts come to mind; first, CliffyB has been designing games for a long time. Obviously, he knows a lot of things I don’t about game development. For example, where do I go to buy a Ferrari when I’m filthy rich from my hit game? I have no idea. I’d have to ask CliffyB.
My lack of knowledge also explains why, when he states in the interview that the “actual human story” of space marines in Gears of War 2 will attract the attention of a broader audience, I have no idea what he’s talking about. It might as well be Swahili or a Chinese person speaking English. It’s completely incomprehensible.
The second thought was that CliffyB has never actually talked to a girl before. When an exciting new feature of your game is that you can saw someone in the taint — in fairness, a known alien weak spot — then maybe you’re not really in touch with what the “girlfriend” crowd is interested in. It might be best to just stop the whole insane idea of pursuing them in the first place. Since the main characters of Gears of War look like hormone-fueled teenage power fantasies, why not try to further your reach into the teenagers-addicted-to-Internet-porn market instead? There’s some obvious crossover potential between the two markets, which you’ve only scratched the spunk covered surface of.
As a general note, any product or service that can, in any way, be accurately described with the phrase “taint to throat” is probably not that girlfriend-friendly.

To manufacture excitement over the game, EA has produced vignettes introducing the game’s many colorful characters, which as usual means stereotypical and ethnic characters, just like in Punch-Out!!. It’s a good thing, too, because what keeps Punch-Out!! relevant today are things like being able to punch that turban wearing guy right in the face. Who doesn’t like beating up a terrorist? 
The experiment was simple; we found a group of kids so ravaged by poverty that they could never actually afford GTA IV or a console capable of playing it. Gathering these kids together, we threw an empty GTA IV box in the middle of them. Several pints of blood loss and a few broken bones later, we’ve confirmed it: GTA is very popular. Look for our full report in the next issue of Scientific American. 
What are my impressions? As I type this with my one good arm, it’s hard to say. I previously mentioned my brilliant and clever plan for getting a hold of GTA IV, entitled “Beat Up A Child and Take Their Copy”. In this sad moment of forced humility, I confess that, while the plan was both brilliant and clever, the execution of said plan was an abject failure. Everything was great when I initially snatched GTA out of a particularly sickly urchin’s hands, but I didn’t account for one thing: the swift blow to my left shoulder at the chubby hands of what appeared to be Martin Lawrence dressed as Big Momma, star of the unfinished thrillogy Big Momma’s House, part one and two. If only I hadn’t picked a child buying GTA IV with his parents or, possibly, Martin Lawrence in a sweaty fat suit.
So, while I played a game of Wii Tennis with my good arm, I thought really hard about how the joys of the murder simulator could be brought to a casual audience. The only idea that I could come up with was to get rid of the extraneous other activities in murder simulators and just get straight to the mass murder part. Maybe a conveyor belt with people coming directly at the player, with death triggered by wildly swinging the controller around. Casual gamers would love that. Plus, it’s very accessible! Hopefully, a major developer gets on this idea immediately. I’m willing to help. Clearly, I’m an expert on casual gamers, so if you can get me health insurance or some powerful painkillers, I’ll be there.