Nintendo has been pigeonholed recently as a bastion for casual gamers, so in an effort to appeal more to hardcore players they’ve taken aim at the media’s current golden boy: the environment.

Greenpeace, some sort of hippie social club as far as we can tell, rated Nintendo a zero in their Guide to Greener Electronics. Do you know how many companies have ever been rated a zero? Just one: Nintendo. Greenpeace spots a company a .5 rating just for not dumping toxic waste on them when they check the company’s website. A zero rating is like Nintendo looking the environment straight in the eyes, then grabbing its own crotch with one hand and throwing a middle-finger in the air with the other.

It'll eventually take over the rest of his head.It requires either real courage or suicidal tendencies to take on the Earth’s entire ecosystem. First, it’s pretty popular right now and has a lot of very high profile friends, like Al Gore and that huge growth that used to be George Lucas’ neck. Second, the environment has been playing the victim card pretty heavily these days and people love a good victim. They sympathize with someone doing worse than them because when inevitable something bad happens in their life they can always comfort themselves by saying, “At least I’m not the environment. Then I’d be in real trouble. That dude is totally screwed.” Third, the environment is pretty big, as in it’s everywhere all the time. It’s also hard to take on anything that has a 65% chance of still being around long after you’re dead.

The good news is that teenagers love a rebel and lots of teenagers also happen to be hardcore gamers. When you’re bad-ass enough to take on the environment it’s a pretty easy sell to that crowd. Hell, they’ll love you if you eat dog poop on TV, which actually would be a lot less work than punching the ecosystem in its soft spot. Someone at Nintendo should probably get on that right away.

[via Gamasutra]